Simulating Netflix Equity Price and Returns

In the coming weeks, we’ll focus on some super-fun time-series data, including accessing and working with time-indexed data and building analyses, models, and visualizations.

Before that, let’s light that time-series candle with a quick, simple simulation of Netflix stock prices and returns (ticker: NFLX). A lot can be gleaned from assessing underlying fundamentals and growth / momentum to value a company in the medium and long term. However, day-to-day stock price movements are notoriously difficult to predict, adopting the path of a random walk, similar to that of genetic drift, an animal foraging, electron transport through a metal, bacterial movement, firing neurons, and particle diffusion through a liquid or gas.

Today, we’ll simulate NFLX price and returns using historical closing price data to approximate NFLX day-to-day movement. Here, we’ll use the IEX API, which is an excellent source of financial data. You can sign up for a free individual account, though there are tiered priced individual and business offerings with increasingly high API call allowances. We’ll also work with the Yahoo Finance API (free) in a future post.

Table of Contents

  1. Introduction
  2. Install and Import Packages
  3. Access Data using IEX API Call
  4. Pre-processing
  5. Exploratory Data Analysis
  6. Random Price Walk Using a Normal Distribution
  7. Simulate NFLX Equity Price and Returns

Stay tuned for some fun time-series explorations, analysis, models, and visualizations.

If there’s something you’d like to explore, give us a shout!

Till next time,

Rish

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